The new Nike ad


A hilarious new ad that shows a few new talent(s) who could wear the Indian colours some day soon…

“Nike says it is amongst their best Nike commercials of all time. In dealer conferences in the US, they are showing this ad at the beginning and at the end. It may later be shown in the UK and elsewhere also,” says Agnello Dias.

Read more here & here

Lyrics (Translated from Konkani):

‘Wait, partner, wait
First let me play
If you don’t play, I’ll keep chasing you all day
Our game is like this only
Where we have no time to think
It is the game of cat and mouse
That I have begun to love
And in the falling running breaking
My destiny is entwined’
Composer: Ram Sampath, Singer Ella Castellino

Advertisement : Nike shox TL3 running shoes (Men) 30% off

20 Responses

  1. that was the stupidest video i have ever seen. there was nothing funny about it.

  2. chrystal,it all depends on how one looks at it and also understand what NIKE is trying to convey to the masses thru this ad. cheers.

  3. I find baseball ads crappy…thats prolly becoz I dont understand baseball…and it has nothing to do with what people who adore the game of baseball think of…
    Same goes for this ad…If you cannot find the humor in it…that does not make the ad ‘stupid’ …I just loved this ad…it’s quite hilarious thats prolly the difference between us… as in someone who loves the game and some one who does not.

  4. Hey.. can anyone tell me the name of the soundtrack used in the ad.

  5. I thought it was pretty funny. I thought it was dumb at first, but it’s actually quite entertaining.

  6. Dayna
    …must have been the foot tapping soundtrack is my guess…:)

  7. I think the ad was very well done…though I wonder if they needed to take permission to create traffic jam. Does anyone know the soundtrack that was used. it’s a konkani song.

  8. Its an original composition, the composer is Ram Sampath ( he does a lot of ads, and the occasional movie), and Ella Castellino is the singer..

  9. Check this link if you want to know more about the ad.
    http://specials.rediff.com/wc2007/2007/feb/27sld1.htm

  10. Ella Castellino…Very good indeed.
    dev boro karun patram Menon.
    Thanks Jane.

  11. where can i download this nike ad song from?

  12. Mihir,
    sms NIKE to 7007 for song download

  13. [...] Update] Treebeard has the lyrics to the song in the ad which is actually in Konkani dialect. The music is composed by [...]

  14. that was the STUPIDEST thing i have ever seen!it wasn’t even funy

  15. Great ad. Captures the essence of the spirit of Cricket amongst Indians.

  16. Not bad, but I still prefer thier basketball ad. It might be that I’m not Indian, but I fail to see how it captures the essence of cricket. Perhaps the fantacy and passion.

  17. Where it was shot: On a set in Karjat, near Mumbai. Very close to where the reality show Big Boss was shot. Some of the cricket balls during the shoot landed on the Big Boss site. Even the elephant in the Nike ad ventured onto the Big Boss sets.
    About 45 people were cast in the ad. The buildings shown are facades with nothing behind.

    “We did not want people who looked like models,” adds Agnello Dias, “we wanted them to be tough and have lean, sportsmen-looking bodies. They are not models, they are actually stuntsmen.”

    Time to shoot: One month.

    The challenge: “I wanted complete authenticity,” says Abhinay Deo, “That it should look like a huge street in a metro. The challenge was being pitted against Nike commercials which are the most incredible ads. We had to stand up to the international level without losing sight of Indian-ness. What usually happens is that international ads become universal and lose the local flavour, and vice versa, (where local ads lose international appeal because of being too rooted in a particular culture or region). We did not want that to happen.”

  18. Thanks Shatrunjai…

  19. Thats nike innovation..advertising at its best! Loved it…

  20. You have a nice post here and I like the way you express it. Keep it up! :)

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